About a CFF

What is a Certified Financial Fiduciary?

Certfified Financial Fiduciary is a professional designation for financial professionals, namely those w ho have successfully completed a rigorous certfication and training process established by NACFF and AFEA (The American Financial Education Alliance), and who agree to uphold the highest moral, ethical and fiduciary standards of service when providing investment advice to potential and existing clients.

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What is a Fiduciary and Why is it Important?

Federal pension and tax law protects investors by imposing fundamental standards on their investment advisors. Individuals and firms that are held to these standards are called "fiduciaries". The department of labor states that fiduciaries are required to act impartially and provide advice that is in their client's best interest. Additionally, fiduciaries are not permitted to receive payments creating conflicts of interest unless they comply with certain conditions of exemption that minimize the effects of a conflict. Choose a Certified Financial Fiduciary as your advisor is important because, under the DOL's regulatory package, the NACFF Code of Conduct, and the strict guidelines of the NACFF, they are required to give you advice that is in your best interest, not their own.

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Held to the Highest Standards

Held to the Highest Standards

The designation is reserved for financial professionals who have successfully completed a rigorous certification and training process established by NACFF and who agree to uphold the NACFF code of conduct, and comply with all certification requirements when providing advice to potential or existing clients. 

Financial professionals who have earned the Certified Financial Fiduciary® designation can immediately and clearly demonstrate expert knowledge of fiduciary standards, and how they practice a fundamental obligation to always put their clients' best interests first. Additionally, designees are bound by a code of conduct that holds them to the highest standards of professionalism in the financial services industry. 

The certification mark coupled with the information and processes taught in the required training programs makes it easy for a financial professional to quickly demonstrate the added value and security they bring to potential and existing clients.